The all new AIR JORDAN 2009 shoe is born from the inspiration of Michael Jordan’s unstoppable will. When Jordan was cut from his high school basketball team, he was driven to practice harder and longer and earned a spot on an All-American Team his senior year. When critics scoffed at his return from retirement in 1995, Jordan quieted his opponents by leading the Bulls to their second Championship three-peat. Jordan does not back down from challenges – he rises.
Pioneered from this philosophy, AIR JORDAN returns and presents the world with the answer to the Jordan Brand’s challenge of creating the most original basketball shoe on the planet. The AIR JORDAN 2009 honors the franchise’s tradition of innovation through its cutting-edge technology features. The shoe introduces Articulated Propulsion Technology (APT), a revolutionary heel system inspired by the carbon fiber prosthetics used by Paralympians and developed to allow an explosive forward movement. The heel is also split, which ensures superior responsiveness by keeping at least one half of the heel in contact with the ground at all times.
The polished design of the AIR JORDAN 2009 shoe complements its performance elements and overall engineering. The design technique of blown glass inspired the TPU (Thermo Plastic Urethane) chassis on the outsole. Using this method, each shoe is individually unique and guarantees the ultimate limited edition experience: a one-of-one collection. In addition, the AIR JORDAN 2009 flaunts polishable panache leather on the upper, a nod to the franchise’s trademark elegance. The AIR JORDAN 2009 continues Jordan Brand’s forward-thinking respect for the environment with the launch of its second Considered Design shoe. Designed under the Considered Design ethos of combining sustainability with performance and innovation, the shoe seeks to reduce waste and allow for the use of environmentally-preferred materials – without compromising athletic performance. The Considered Design ethos is one of several company-wide corporate responsibility targets that NIKE, Inc. has implemented to sustain long-term growth and innovation.
Sources: http://www.nike.com/jumpman23/aj2009/
http://www.nicekicks.com/2008/11/air-jordan-2009-first-look/
http://very-exclusive-gadgets.tp2p.com/content/air-jordan-2009
No comments:
Post a Comment